You are a senior product manager in the marketing and consumer research department of Asha Greetings Inc., a multimedia conglomerate with products ranging from gift items and souvenirs to television productions. You work in the greeting cards division and are facing a third-order change. In response to flagging sales, senior management has decided to move away from a traditional top-down management organization toward a team structure to spur innovation and creativity in its specialized card lines. This means the creative, marketing, and production departments will be working together in small groups on specific product lines, rather than working independently under a departmental management structure. You are a top performer in the current structure, so this change could be difficult for you.
Your task is to deal with this organizational change by managing your own reactions and applying appropriate behaviors. How you respond to, as well as influence, the change process will be key to determining whether the change is beneficial or detrimental to your position in the new organizational structure.
This simulation is based on the SkillSoft series "Handling Organizational Change" and contains links to the following courses: pd_03_a01_bs_enus, pd_03_a02_bs_enus, and pd_03_a03_bs_enus.
Individuals who have to adapt to the demands of organizational change.