Globalization and Your Company

Target Audience
Expected Duration
Lesson Objectives
Course Number

This course will help you decide if globalization really makes sense for your product or service. You'll learn about the challenges of taking a product or service global, and ways to determine global readiness. You'll also explore business approaches for globalization, including the development of foreign operations.

Target Audience
Executives, managers, supervisors, team leaders, and other business professionals who want to initiate or support globalization activities within their organization

Expected Duration (hours)

Lesson Objectives

Making Sense of Globalization

  • recognize the benefit of knowing if globalization is right for your company.
  • identify examples of the global challenges faced by any company globalizing a product or service.
  • identify reasons for a company to not globalize a given product or service.
  • identify the capabilities needed to engage in global business.
  • assess the adequacy of a proposed plan to launch a global operation.
  • Determining Your Organization's Global Readiness

  • recognize the benefits of knowing if a company is ready to globalize a product or service.
  • sequence the steps of the READY? method for determining readiness for globalizing a product or service.
  • determine if a company has successfully applied the READY? method in a given scenario.
  • Approaches to Setting Up a Global Business

  • understand the value of knowing possible ways to go global.
  • differentiate between the major approaches commonly used for establishing global ventures.
  • recommend an approach for establishing global operations in a given business scenario.
  • identify approaches to remote market entry.
  • Establishing Foreign Operations

  • recognize the benefits of knowing about foreign operations.
  • identify the advantages of starting a foreign operation.
  • identify the types of foreign operations that corporations commonly implement for global business initiatives.
  • recommend a type of foreign operation for a business in a given scenario.
  • sequence the steps in the TWIN model for successfully developing a foreign operation.
  • determine if companies have correctly applied the TWIN model for successfully developing a foreign operation in a given scenario.
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