Overview/Description
For the purposes of this simulation, you are a senior product line manager of women's apparel for Zenith Athletics – a national manufacturer of athletic gear and clothing.
When an ambitious subordinate proposes a major market-research project geared toward the creation of a new line of mom-and-tot exercise apparel, you offer your assistance in the preparation of a business case.
Tasks focus on the key foundational elements of business-case creation, and you must guide your subordinate, providing her with accurate information on which she will base her work. Further, you will undertake portions of the proposal and test your ability to draft an executive summary.
This simulation is based on the SkillSoft series "Writing an Effective Business Case" and contains links to the following course: comm_01_a01_bs_enus.