Overview/Description
This content is replaced by the course "Effective Relationships with Business Partners", Course ID: comm_12_a05_bs_enus
You have three options when you want to extend your base of business resources: Expand your company, acquire another company, or partner with a complimentary company. In many instances, partnering is the most advantageous choice. Creating an alliance confers the same kind of benefits as an acquisition--but with fewer risks and better definition. The key to creating a successful partnership lies in the ways in which you define the relationship with your partner. The more explicit the definitions, the more productive the alliance. Recent research indicates that the most successful business partnerships are built on openness, trust, and mutual goals.
This course outlines the key elements that make up a good partnership and shows you how to combine and apply them to build an effective relationship with your business partners. The lessons will prepare you to set up and manage an ongoing business alliance that satisfies you and your partner and meets both your separate and shared objectives.
Target Audience
Executive-level personnel with responsibility for setting up and managing business partnerships