E-mail as a Marketing Tool


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number


Overview/Description
How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales.

Target Audience
This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.

Expected Duration (hours)
2.0

Lesson Objectives

Marketing Opportunities with E-mail

  • recognize benefits of seizing e-mail marketing opportunities.
  • identify techniques for using e-mail as a customer relationship management tool.
  • select approaches for networking with e-mail.
  • select ways in which e-mail and a company's Web site can be used together to boost marketing results.
  • identify steps for conducting market research with e-mail.

    • E-mail Marketing Basics

  • identify the benefits of knowing e-mail marketing basics.
  • create an effective e-mail message using principles for writing high-impact e-mail, given a scenario.
  • identify methods of soliciting customer feedback with e-mail, using a multiple choice template.
  • recognize ordered steps for creating a targeted mailing list.
  • determine if steps have been effectively used for creating a targeted mailing list, given a scenario.

    • E-mail Marketing Applications

  • choose the benefits of using e-mail as a corporate marketing tool.
  • determine whether steps for developing newsletters have been effectively followed, given a scenario.
  • use e-mail effectively to get the most from trade shows, given a scenario.
  • select strategies for evaluating e-mail marketing, given a scenario.

    • Course Number:
    COMM0234