In today's fast-changing and highly competitive business climate, offering excellent customer service has never been so important. But what about taking a different approach? Has your organization tried looking inwardly to find the answers to offering great service? Organizations consist of an independent chain of individuals and functional units, each taking inputs from one another and turning them out into external customer service. If everyone within the organization works to provide their "internal" customers with better service, then the end customers will receive a much higher quality service in the long run. Focusing on your internal customers not only helps your organization to survive and prosper, but also has the added benefit of motivating your employees, meeting their needs, and promoting a satisfying environment to work within.
Managers and supervisors with responsibility for defining, implementing, or delivering excellent internal customer service or anyone who wants to improve the service they offer to their internal customers