Overview/Description
The most influential technological advancement of this era has been the birth of the Internet. This fact isn't lost on thousands of businesses worldwide. From start-up dot-coms to well-established companies, the Web rush is in full swing. But does your organisation have what it takes to survive the e-commerce world? Some say that the e-commerce world is full of pitfalls. To make sure that your company succeeds with an e-commerce strategy, you need to make a difference. The differentiator, as always, is service. In this course, you'll learn basic concepts, skills, and principles that will enable you to get started on the road to effective customer service on the Web. You'll examine what it takes to meet customers' e-service expectations. You'll learn how to add value by personalising your customers' e-buying experience and to retain them by keeping human support just one click away. The result will be an ability to increase profitability, to increase loyalty, and to connect with customers in a more cost-effective manner. And luck will have nothing to do with it.