Online Recruiting


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number


Overview/Description
When the television first came on the market, few people could afford one. The picture and sound were poor, and nobody ever expected that it would become so successful. But it did. It revolutionised the worlds of entertainment and information. The Internet is similarly changing the world. The Internet and technology are changing the way people do business, shop, and search for jobs. The Internet is not some passing fad, as some people judged the television. It's the way of the future. In order to stay competitive in today's tight labour market, you must learn to use the Internet as a key part of your recruiting strategy. In this course, you will learn why you need to embrace this future, how you can attract job seekers through the Internet, and how you can create a winning Web site to bring potential staff to you.

Target Audience
Business owners, managers, human resources professionals

Expected Duration (hours)
2.5

Lesson Objectives

Embrace the Future

  • recognise benefits of using the Internet for recruiting needs.
  • identify statements that describe how search engines return results.
  • use general search techniques to target searches.
  • match options for posting jobs on the Internet with the characteristics of each.
  • determine which option for advertising job vacancies over the Internet best meets a need in a given scenario.
  • identify steps in determining the market before devising a strategy for recruiting online.

    • Build a Better Web Site

  • recognise the importance of creating an effective recruiting section on the company's Web site.
  • match Web site design elements with examples of features that make a recruiting section appealing to job candidates.
  • identify examples of how to make a Web site easy to use.
  • match development areas with examples of options for developing a job location on a Web site.

    • Make the Most of Your Web Opportunities

  • recognise the importance of capitalising on Web opportunities for recruiting.
  • analyse strategies for writing an attention-grabbing Internet job advert in a business scenario.
  • determine ways to increase traffic to the company Web site in a business scenario.
  • sequence steps for following up on CVs.

    • Course Number:
    HR8224