Intellectual Property and Proprietary Rights

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Management is often confronted with the responsibility of keeping an organization's intellectual property, such as copyrighted brands or trade secrets, confidential, while still communicating the organization's identity or ideas to internal and external customers. But how does management perform this function effectively while keeping the law on their side? This course introduces management to the essentials of intellectual property and proprietary rights. It includes introductions to current copyright, trademark, patent, and trade secret laws and presents methods for minimizing legal liabilities. By applying the information presented in this course, managers will protect their organization's intellectual property and use others' intellectual property legally.

Target Audience
This course is designed for any manager who has responsibility for protecting the intellectual property of a company, or who utilizes the intellectual property of other companies.

Expected Duration (hours)
4.0

Lesson Objectives

Copyrights

appreciate the benefits of copyright protection in their organization.

identify the specific aspects of a hypothetical creative work created in a business setting that meet the criteria for copyright eligibility.

select effective strategies that protect an organization's copyright.

match the types of copyright infringement to business activities that represent each.

select appropriate strategies that an organization should use to protect the copyright of others in a given scenario.

use proactive methods to best apply strategies for protecting the copyright of others in a given scenario.

Patents

recognize the benefits of obtaining a patent for an organization's intellectual property.

match different inventions to the three types of patents: utility, design, and plant.

determine whether a patent should be obtained for a business invention by weighing the advantages and disadvantages in a given scenario.

identify the legal strategies to protect a patent.

select management activities that best apply the legal strategies for protecting an organization's patent in a given scenario.

Trademarks, Trade Secrets, and Licensing

recognize the benefits of implementing legal strategies for protecting an organization's intellectual property.

identify the purposes of a trademark.

apply legal strategies to effectively protect a trademark in a given scenario.

match the components of a trade secret protection program to their corresponding examples.

evaluate the effectiveness of an organization's trade secret protection program to recommend improvements.

select examples of the advantages and disadvantages to a licensor of licensing intellectual property.

select examples of the advantages and disadvantages to a licensee of licensing intellectual property.

Course Number:
LAW0105