Overview/Description
You're the director of operations and the leader of the crisis management team for Sunshine Cruise Lines. There's a fire on board one of the company's ships during a passenger cruise, and you'll need to manage this crisis swiftly and effectively. To begin, you'll need to take a snapshot of the situation by communicating with the safety officer on board the ship. Then, after clarifying the crisis and determining whether to activate the crisis management team, you'll need to manage the situation effectively. A significant part of this will involve communicating with the media about the situation. Your actions will largely determine whether Sunshine Cruise Lines can make a full recovery from the crisis.
This simulation is based on the SkillSoft series "The Fundamentals of Business Crisis Management" and contains links to the following courses: MGMT0172 and MGMT0173.
Target Audience
Executives, managers, supervisors, public relations and communications experts, and other business professionals who want to initiate or support crisis management initiatives within their organization.