Overview/Description
Did you know there are 25 brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent, you decided only one of them is good enough to wash your clothes. It's a tough market, so what can you do to stand out? This course is designed to help you analyze all the creative elements of a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally, disclosing the secrets of designing eye-catching packaging and legally protecting your brands through copyrights, patents, and trademarks will round out this course. Replete with real-life examples of brands that work and some that have failed, this course will supply you with plenty of strategies to help your brand equity improve and stand out from the rest.
Target Audience
This course is for brand managers and marketing personnel who wish to implement creative strategies to conceive, build, and improve brand equity for their products and company.