Introduction to Product Management


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number


Overview/Description
Do you have an abiding interest in planning, forecasting, and marketing a product or product line? Are you new to the field of product management? Or have you just been hired as a product manager? In this course, you'll learn strategies and techniques to help you build a foundation for understanding product management. First, you will explore the fundamentals of product management. Specifically, you will learn about the ways product management is changing, as well as the advantages and pitfalls of the field. You will also learn the skills common to successful product managers. Then you will investigate common product management tasks and how to organize and prioritize them. Finally, you will learn how to create interfunctional alliances to help you successfully perform the cross-functional role of a product manager.

Target Audience
Entry-level product managers, people interested in a career in product management

Expected Duration (hours)
2.0

Lesson Objectives

The Fundamentals of Product Management

  • recognize the importance of understanding the fundamentals of product management.
  • determine whether various aspects of product management are previous, current, or evolving.
  • distinguish between advantages and disadvantages of product management.
  • determine whether the described individual demonstrates common product management skills.

    • The Product Manager's Job

  • recognize the importance of understanding the expectations for a product management position.
  • determine whether common product management tasks are associated with the planning and analysis category or the measuring success category.
  • choose the one example of the steps for organizing product management tasks.
  • apply the steps for organizing product management tasks in a given scenario.
  • choose the appropriate examples of the strategies for creating interfunctional alliances.
  • apply strategies for creating interfunctional alliances in a given scenario.

    • Course Number:
    MKT0241