Overview/Description
A crucial aspect of a product manager's job is deciding what price to charge for a given product. It's equally important to understand that pricing decisions do not happen in a vacuum; the product manager will be held accountable for the success of the products he prices. Clearly, it's important for the product manager to understand the financial implications of his decisions. In this course, you'll learn about pricing factors and tactics that will affect your pricing decisions and then you will build on that knowledge to set pricing in a given business situation. Finally, you will learn strategies for determining the profitability of a product. By learning these critical tasks, you'll be better able to make key marketing strategy decisions.