Reaching Customers Digitally

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

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Overview/Description
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

Reaching Customers Digitally

recognize types of marketing communication in action

recall the importance of the zero moment of truth in digital marketing

recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel

recall the steps in a digital marketing planning effort

recall the benefits and concerns related to social media marketing

recognize the value of various types of social media in a digital marketing strategy

use digital marketing within your organization

Course Number:
amk_02_a01_bs_enus

Expertise Level
Intermediate