Presenting Your Case

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Have you ever attended a presentation that failed because the presenter was ill prepared or ineffective in his approach? A successful presenter must possess the proper skills to plan and deliver an effective business case presentation and employ strategies to establish and maintain the audience's attention. This course examines the careful planning and delivery of a business case presentation. It focuses on the use of visual aids and handouts in a presentation, the structure and development of a presentation in light of audience needs, and the elements involved in successfully delivering the presentation to that audience.

Target Audience
Managers and experienced business professionals

Expected Duration (hours)
2.5

Lesson Objectives

Presenting Your Case

recognize the benefits of a well-prepared business case presentation

analyze an audience prior to giving a presentation in a given scenario

identify questions to ask about your audience prior to the presentation

identify specific elements of a well-planned presentation

apply a structured approach to the preparation of a business case in a given scenario

match methods of generating ideas with their corresponding descriptions

match specific presentation aids with their appropriate use

recognize the benefits of knowing how to deliver an effective business case presentation

identify methods of reducing stress before giving a presentation

identify ways to practice and rehearse before delivering a presentation

apply methods of optimizing the environment prior to giving a presentation

maintain a rapport with the audience in a given presentation scenario

identify ways a presenter can establish and maintain good audience rapport in a given scenario

identify methods of managing questions and answers after a business case presentation

effectively close a presentation in a given scenario

Course Number:
comm_01_a03_bs_enus