Big Data Marketing Perspective

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

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Overview/Description
Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.

Target Audience
Professionals looking to further their knowledge of big data from the marketing perspective

Prerequisites
None

Expected Duration (hours)
0.8

Lesson Objectives

Big Data Marketing Perspective

start the course

describe the value of repeat shoppers

describe how marking strategies need to change with technology

describe how the mobile effect has changed marketing

describe how technology has changed the way that product discovery and product research is done

describe how big data is used in marketing

describe the new market research methods

describe different ways that companies can misuse the new technology

describe how big data has datafied consumer behavior

describe technique changes in split testing and cross-channel marketing

describe how using user profiling can assist in advertising

understand how big data affects marketing, as well as various marketing techniques

Course Number:
df_bgmp_a01_it_enus

Expertise Level
Beginner