Social Networking Services, Strategy, and Management

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

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Overview/Description
Familiarity with features many common social networking services provide, and how they can be leveraged is paramount to a successful Internet business presence. In this course, you will learn about popular social networking services and what they have to offer from a business context. You'll also learn about defining a social networking strategy and managing a social networking presence.

Target Audience
Individuals currently using, or planning to use, social networking services in a business context

Prerequisites
None

Expected Duration (hours)
1.0

Lesson Objectives

Social Networking Services, Strategy, and Management

start the course

choose social networking services for business purposes

recognize and work with common social networking features in Facebook and Twitter

identify and use common social networking features in Google+ and LinkedIn

recognize and work with common social networking features in Pinterest and Tumblr

identify and use common social networking features in Vine, Instagram, and Flickr

recognize and work with common social networking features in YouTube, Periscope, and Meerkat

define a basic social networking strategy

select a social networking service based on business requirements

identify best practices for business promotion through social networking

describe best business practices for social networking community management

compare common social networking management tools

work with social networking features of popular social networking services

Course Number:
ds_gmsn_a02_dt_enus

Expertise Level
Beginner