Principles of Marketing - Fundamentals of Marketing

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.

Target Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. There are no prerequisites required for this course.

Expected Duration (hours)
2.0

Lesson Objectives

Principles of Marketing - Fundamentals of Marketing

Identify the definition of marketing

Identify definitions of key marketing terms and language

Identify the four components of the marketing mix

Identify the stages of the product life cycle

Identify a target opportunity

Identify the definition of market segmentation

Identify characteristics to consider when implementing a market segmentation strategy

Identify steps of the market segmentation process

Course Number:
en_US_42401_ng