Principles of Marketing - Product Strategy

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.

Target Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. It is recommended that individuals take the first course in the series or have equivalent knowledge.

Expected Duration (hours)
4.0

Lesson Objectives

Principles of Marketing - Product Strategy

Identify the elements of a product mix evaluation

Identify goods or services classified as consumer products

Identify goods or services classified as business products

Select the characteristics of an effective brand name

Select the goals you packaging strategy should achieve

Identify the factors you should consider when creating your labeling strategy

Identify the four product development strategies

Sequence the steps of the product development process in the correct order

Identify the stages of the consumer adoption process

Identify the stages of the product life cycle

Course Number:
en_US_42402_ng