Principles of Marketing - Distribution Strategy

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Principles of Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage your distribution system effectively.

Target Audience
Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. It is recommended that individuals take the first two courses in the series or have equivalent knowledge.

Expected Duration (hours)
4.0

Lesson Objectives

Principles of Marketing - Distribution Strategy

Identify the levels of distribution intensity

Sequence the steps of the channel management process

Identify the factors to consider when selecting a distribution channel

Sequence the steps for selecting appropriate distribution channel partners

Identify the role of logistics in channel strategy

Identify the components of a physical distribution system

Select the goals your distribution system strategy should achieve

Identify types of wholesalers

Identify characteristics to evaluate when selecting a wholesaler

Identify types of retailers

Select issues to consider when developing a retail strategy

Course Number:
en_US_42403_ng