Principles of Marketing - Promotion Strategy

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. .

Target Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first three courses in the series or have equivalent knowledge..

Expected Duration (hours)
4.0

Lesson Objectives

Principles of Marketing - Promotion Strategy

Identify the definition of integrated marketing communication

Select the elements of a promotional mix

Identify common issues to consider when creating a promotional mix

Choose the objectives your promotional strategy might accomplish

Identify two promotional strategies

Select the primary types of advertising

Identify two methods to develop an advertising budget

Sequence the steps for creating an advertising campaign

Identify goals of sales promotion in an advertising campaign

Sequence the steps of the personal selling process

Course Number:
en_US_42404_ng