Principles of Marketing - Pricing Strategy

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process.

Target Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first four courses in the series or have equivalent knowledge.

Expected Duration (hours)
4.0

Lesson Objectives

Principles of Marketing - Pricing Strategy

Identify the role pricing plays in the marketing mix

Identify the objectives your pricing strategy might achieve

Select the legal constraints that can affect your pricing decisions

Choose the options to establish different prices for different buyers

Identify pricing strategies

Select the common methods for determining price

Select common issues to consider when establishing a pricing strategy

Sequence the steps of the pricing process

Course Number:
en_US_42405_ng