Principles of Marketing - Writing a Marketing Plan

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

---

Overview/Description
Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.

Target Audience
Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first five courses in the series or have equivalent knowledge..

Expected Duration (hours)
2.0

Lesson Objectives

Principles of Marketing - Writing a Marketing Plan

Identify two factors to consider when determining your market position

Identify the key elements of a marketing plan

Identify the four types of analyses that should be conducted before creating a marketing plan

Identify the two types of objectives developed for a marketing plan

Identify the four types of marketing strategies

Identify the characteristics of an appealing marketing plan

Sequence the steps for creating a marketing plan

Identify marketing plan evaluation methods

Course Number:
en_US_42406_ng