Customer Relationship Management - Fundamentals of CRM
Overview/Description Target Audience Expected Duration Lesson Objectives Course Number Overview/Description
Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate before using a specific type of CRM..
Target Audience
This series is intended for managers, supervisors, customer service representatives, and anyone within an organization who wants to better understand the techniques of building customer loyalty. There are no prerequisites required for this course.