Overview/Description Target Audience Expected Duration Lesson Objectives Course Number Overview/Description
This three-part series provides insight and knowledge for sales professionals on differentiating their product or service when compared to their competitor and how they can build value for the customer. This series will also provide the insight on why sales are lost to the competition, and will help sales professionals reduce the likelihood of losing to their competitors. The courses will provide perspectives on how to increase the perceived value of your offerings in the eyes of the customer and to decrease the perceived value offered by your competitors.
Target Audience
This course is for experienced sales professionals with a fundamental understanding of conducting a sales call and selling techniques. It is designed for sales professionals who have been selling for 1-3 years and who have the need to perform analysis of product and service offerings and create tactical plans for dealing with highly competitive sales situations. The secondary audience for this series includes sales managers and marketing professionals. There are no prerequisites required for this course..