Relationship Management - Maintaining the Client Relationship


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

Overview/Description
In "Relationship Management - Maintaining the Client Relationship," you will learn about the differences between short-term and long-term customer relationships, as well as the causes and advantages of these relationships. You will also identify methods of keeping and extending the client relationship into future endeavors. Finally, you will learn about techniques for measuring success in the client relationship, and which techniques might be most effective for you.

Target Audience
The target audience for this course is experienced sales professionals with a fundamental understanding of conducting a sales call and selling techniques. It is recommended that individuals take the first two courses in the series or have equivalent knowledge..

Expected Duration (hours)
2.0

Lesson Objectives

Relationship Management - Maintaining the Client Relationship

  • Identify the causes of short-term customer relationships
  • Identify the disadvantages of short-term relationships
  • Identify the potential advantages of short-term relationships
  • Identify the potential disadvantages of long-term customer relationships
  • Identify the advantages of long-term customer relationships
  • Identify ways to maintain customer relationships
  • Identify methods for extending customer relationships into future business
  • Identify ways to ensure customer satisfaction during a project
  • Identify ways of measuring success during a project
  • Identify effective customer satisfaction measurement techniques
  • Identify methods for selecting measurement techniques

    • Course Number:
    en_US_44567_ng