Advanced Business Communication - Effective Business Communication
Overview/Description Target Audience Expected Duration Lesson Objectives Course Number Overview/Description
The Advanced Business Communications: Effective Business Communication course focuses on effective messages in letters and memos, intercultural communication, and communication with the media, and crisis communication. Students will cover the guidelines for writing effective messages. Students will learn about effective intercultural communication, how to deal with cultural diversity, communicating through the media, the effective handling of press releases, press conferences, and media interviews. In addition, students will learn about the effective management and communication in times of organizational crises.
Target Audience
This course is aimed at any employee who wishes to attain a higher professional level of communication skills such as management personnel who must continue to perfect their communication skills and students of MBA standard who wish to improve their business communication skills for professional and employability reasons. It is recommended that individuals take the first two courses in the series or have equivalent knowledge.