Global Marketing Strategy Essentials 1: Overview of Global Marketing Strategy Essentials
Overview/Description Expected Duration Course Number Overview/Description
This course focuses on helping you build and hone the analytical skills you'll need to develop a successful market-entry marketing plan, while also highlighting some of the unique challenges involved in global marketing planning. Through a series of informative, engaging video presentations, Dr. Lauranne Buchanan of the Thunderbird School of Global Management will give you an overview of global marketing strategy, introducing you to some of the key concepts and best practices related to global marketing. Between these video presentations, you'll further your understanding by completing investigative activities based on real-world business case studies, such as Wal-Mart's expansion into Germany and the worldwide marketing phenomenon that is the Harry Potter brand.