Global Marketing Strategy Essentials 2: Understanding Your Company


Overview/Description
Expected Duration
Course Number


Overview/Description
This course takes an in-depth look at how different business models affect marketing decisions, and differentiates between emerging, developing, and mature markets. Against this backdrop, you will be asked to think about your own company -- its drivers, its story, its numbers -- from a global marketing perspective. Through a series of informative video presentations and engaging activities, Dr. Lauranne Buchanan of the Thunderbird School of Global Management will help you solidify your understanding of your company's global marketing strategy.

Expected Duration (hours)
1.0

Course Number:
en_us_299918_ek