Global Marketing Strategy Essentials 3: Identifying Your Customers
Overview/Description Expected Duration Course Number Overview/Description
This course delves into two techniques that global marketing professionals use to identify their customers: analyzing market segments and conducting 360-degree profiles. Continuing her series of informative video presentations and engaging activities, Dr. Lauranne Buchanan of the Thunderbird School of Global Management will help you evaluate your potential customers and market segments to maximize your company's profitability. You will conclude the course by analyzing a fictionalized case study, segmenting the markets, and then finding the similarities and differences between those markets, in an effort to apply the concepts taught in the course to a realistic global marketing scenario.