Global Marketing Strategy Essentials 5: Developing a Competitive Difference
Overview/Description Expected Duration Course Number Overview/Description
By examining the industry that you're in and the competition that you face, you will position yourself to create even more value for your customer. In this cousre, you will examine a series of videos of in-depth lectures by Dr. Lauranne Buchanan, an Associate Professor of Global Marketing at the acclaimed Thunderbird School of Global Management. Dr. Buchanan will help you explore concepts such as competitive sets, competitive strategy, and positioning maps, and ask you to perform a marketing audit on two well-known brands from the cell phone industry.