Global Marketing Strategy Essentials 6: Selecting the Right Partners
Overview/Description Expected Duration Course Number Overview/Description
In marketing, you are primarily concerned with a key set of relationships--the ones that you share with the other companies that help you get your product to market. In this course, you will examine a series of engaging videos, featuring Dr. Lauranne Buchanan of the Thunderbird School of Global Management, in which you dive into the world of selecting the right partners. To explore these partner relationships even further, you will complete two activities related to relevant partnerships within the automobile industry.