Global Marketing Strategy Essentials 7: Leveraging Country Differences
Overview/Description Expected Duration Course Number Overview/Description
It is absolutely vital that global marketers understand the differences between countries around the world, and the changes that can take place within those countries over time. Time and place have an enormous effect on your ability to market your company's products or services, and you'll be well served by understanding and leveraging the factors to your benefit. In this course, which features a series of video presentations by Thunderbird School of Global Management professor Lauranne Buchanan, Ph.D., you will examine the country climate or environmental analysis that will guide the ways in which you manage relationships with customers.