Global Marketing Strategy Essentials 8: Using the Situation Analysis to Inform Marketing Decisions
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By analyzing the strengths and weaknesses of your marketing program and the context of the opportunities and threats from your environment, you can understand the truly important marketing issues facing you and your organization, and how you must address them. In this course, featuring video presentations by Thunderbird professor of Global Marketing Dr. Lauranne Buchanan, you will analyze the strengths and weaknesses of a global marketing program.