Branding Your Internet Identity (Includes Simulation)
Overview/Description Expected Duration Course Number Overview/Description
In this course, you will explore e-marketing and how to define your core business, develop an online identity, and form strategic alliances. Establishing your business in the web world and creating a distinguished identity is the best way to make a product visible throughout the market. Yet the Internet is changeable, and there are different approaches for e-marketing, so appropriate tactics need to be adopted for e-marketing to function properly. Online advertising can be cost effective, and strategic alliances can be pursued for a stronger foothold in the Internet world, which is a form of cross marketing. Also, mixing conventional advertising with the Internet gives rise to a newer form of marketing called marketing mix. Whatever you decide is the best tactic, taking the initiative to built a presence in the web world can be rewarding for your business.