Overview/Description
"Business has only two functions - marketing and innovation." Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market their products to emerging markets worldwide. Intense pressure to reduce costs and the need to effectively manage a complex supply chain have manufacturers shifting their production bases and spreading out operations well beyond their home grounds. This course provides an overview of the manufacturing industry. It first examines the state of affairs in the manufacturing industry, including its subsectors, key players, and trends. The course then reflects on the main issues and challenges facing the industry, and, finally, it examines strategic solutions that successful companies are employing to overcome these challenges.
Target Audience
Consulting houses, corporations, and small-to-medium-sized enterprises that sell products or services to other sectors and industries; companies looking for knowledge and key business information about the manufacturing industry