GDPR Short: Sending Direct Marketing Messages


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Organizations rely heavily on direct marketing practices to keep customers coming back and to gain new ones. This course covers key considerations for sending GDPR-compliant marketing messages.

These course materials and content are for informational purposes only and do not constitute legal advice. Nothing herein, or in the course materials, shall be construed as professional advice as to any particular situation or constitute a legal opinion with respect to compliance with any federal, state, or local laws. Transmission of the information is not intended to create, and receipt does not constitute, an attorney-client relationship and is not intended to constitute legal advice or to substitute for obtaining legal advice from an attorney licensed in your state. Readers should not act upon this information without seeking professional counsel. The information contained herein is provided only as general information that may or may not reflect the most current legal developments.



Target Audience
All employees

Prerequisites
None

Expected Duration (hours)
0.1

Lesson Objectives

GDPR Short: Sending Direct Marketing Messages

  • identify key considerations for sending GDPR-compliant marketing messages
  • Knowledge Check: Sending Direct Marketing Messages
  • Course Number:
    lchr_01_d18_lc_enus

    Expertise Level
    Everyone