Overview/Description
In today's competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their strength around three key strategic areas: competitive positioning, core competence, and talent. By focusing on these strategic approaches, this course demonstrates how competitive advantage can be created, grown, and sustained in a company.
Target Audience
Those in management who are engaged in or preparing for a more strategic role in business. This includes senior executives, operations managers, consultants, and businesspeople looking to add a more strategic edge to their business activities. This course is also aimed at business students and professionals who want to gain knowledge of how strategy can be applied in a business context.