Selling to Key Players

Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number

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Overview/Description
Every company has its key players in the purchasing chain. However, position and title do not always indicate who has authorization to make purchasing decisions. Here we examine how to maximize sales opportunities by reaching the right audience.

Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.

Expected Duration (hours)
0.1

Lesson Objectives

Selling to Key Players

Objective Text

Course Number:
_pc_bi_spbi001