Aligning Your Business Case to Customer Priorities
Overview/Description Target Audience Expected Duration Lesson Objectives Course Number Overview/Description
Winning a sale often requires more than providing the superior product or service. Effective sales professionals know they must align their products and services with their customers' business needs. This means building a business case that addresses strategic, operational, and financial priorities. This Challenge Series product examines methods for aligning a business case with a client's priorities. You'll assume the role of a sales representative for a marketing data software provider.
Experienced sales professionals who wish to improve their ability to align their business case to customer priorities