Public Relations has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong. You'll also learn how to build and monitor a successful PR campaign.
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills