The Value Proposition: Getting Your Pitch Right


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Effectively expressing the value your company offers is one of the selling essentials of all sales methods. Successful sales pitches require a thorough knowledge and understanding of your company's strategies, operations, and solutions. In this course, you'll learn how to identify and articulate your company's value when selling and making pitches. You'll also learn how pitching its value to best fit your prospects' needs is part of a winning sales process.

Target Audience
Individuals who want to gain a foundation in basic sales techniques and anyone who wants to develop or refine their existing sales skills

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

The Value Proposition: Getting Your Pitch Right

  • describe how value impacts the sales and buying process
  • identify key components of value that make up a value proposition
  • recognize what is valuable from a customer's perspective
  • determine what to do based on the results of an assessment of value alignment
  • label questions according to their value categories
  • identify opportunities to challenge or expand customer perspective of value
  • Course Number:
    asl_01_a03_bs_enus

    Expertise Level
    Everyone