Telling a Business Story


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

As humans, we've been using narratives to share our knowledge and experiences with others since the beginning. But effective storytelling, specifically within a business context, requires thoughtful preparation and effective delivery. With practice, using storytelling can improve the way you communicate with key players inside – and outside – your organization.
In this course, you'll learn how to plan and deliver effective stories that engage your target audience and help you accomplish your objectives.



Expected Duration (hours)
0.5

Lesson Objectives

Telling a Business Story

  • discover the subject areas that will be covered in this course
  • recognize the benefits of transmitting information via storytelling
  • identify the elements of an effective business storytelling effort
  • recognize actions that create a connection with your audience, increasing the impact of your story
  • recognize key strategies for the initial stages of planning a story
  • identify strategies for outlining the beginning, middle, and end of a story
  • identify strategies for effectively drafting and presenting a business story
  • recognize basic story structures availble for business storytelling
  • Knowledge Check: Telling Business Stories
  • Course Number:
    bs_acm21_a01_enus

    Expertise Level
    Everyone