Embracing the Digital Opportunity

Expected Duration
Lesson Objectives
Course Number
Expertise Level


The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people.

In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies.

This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)

For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Expected Duration (hours)

Lesson Objectives

Embracing the Digital Opportunity

  • discover the key concepts covered in this course
  • identify the opportunities and challenges for businesses as consumer behavior changes with advances in digital technology
  • recognize how businesses need to adapt to fulfill changing customer expectations in response to advances in digital technology
  • identify how digital technology has disrupted both the structure of businesses and how they market services and products to customers
  • match the stages of the customer journey to their associated digital touchpoints and the behaviors they typically drive
  • identify the opportunities and challenges digital innovation and transformation present for all functions within an organization
  • recognize that adopting digital best practices can help grow and sustain a business and present opportunities for organizations
  • Knowledge Check: Reviewing Your Digital Opportunity Skills
  • Course Number:

    Expertise Level