Social Media and Social Selling

Expected Duration
Lesson Objectives
Course Number
Expertise Level


More than ever, people are using social media. They aren’t just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well.

In this course, you’ll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You’ll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.

This course was developed in partnership with the Digital Marketing Institute. (

For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website:

Expected Duration (hours)

Lesson Objectives

Social Media and Social Selling

  • discover the key concepts covered in this course
  • identify the advantages and key features of social media for engaging with an audience
  • recognize key features of social media platforms used by businesses to engage customers
  • recognize the benefits to a business of engaging customers on social media
  • identify the benefits to a business of building an active social media community
  • recognize the advantages of using paid social media advertising for businesses
  • recognize the benefits to a business of including social media in its overall digital strategy
  • identify how businesses use common social media to support their digital strategy
  • recognize the differing characteristics of social selling and traditional selling approaches
  • identify the benefits to a business of building a personal brand on social media
  • Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills
  • Course Number:

    Expertise Level