Expanding Your Digital Mindset


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Digital technology brings the power to transform interactions within business, but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration.

In this course, you’ll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you’ll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion.

You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently.

Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course,

This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)

For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft.



Expected Duration (hours)
0.3

Lesson Objectives

Expanding Your Digital Mindset

  • discover the key concepts covered in this course
  • identify key characteristics of an agile approach to the development of digital products and services
  • recognize the advantages of using Digital when setting and reviewing business goals in a digital transformation project
  • recognize the advantages of using digital analytics with Key Performance Indicators to monitor business performance
  • identify the opportunities Digital presents to enable you to work more effectively in your own role
  • identify best practices for supporting the development of a digital culture and mindset within an organization
  • Knowledge Check: Applying a Digital Mindset
  • Course Number:
    bs_amk06_a06_enus

    Expertise Level
    Everyone