Product Management: An Overview


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

The product manager is a “mini-CEO,” responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement.

In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.



Expected Duration (hours)
0.5

Lesson Objectives

Product Management: An Overview

  • discover the subject areas that will be covered in this course
  • identify the key responsibilities of a product manager
  • identify the key attributes of a product manager
  • identify the typical members of a product team and their roles
  • sequence the four stages of product management
  • identify organizational business functions and contextual factors that impact product management
  • Knowledge Check: Optimizing the Product Lifecycle through Product Management
  • Course Number:
    bs_apm01_a01_enus

    Expertise Level
    Everyone