Product Management: Market Research Basics


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Whether you’re entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights.

In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.



Expected Duration (hours)
0.7

Lesson Objectives

Product Management: Market Research Basics

  • discover the subject areas that will be covered in this course
  • identify the uses for market research
  • match the products of primary and secondary research to the appropriate type of research
  • identify the different methods of conducting market research
  • identify the stages of a typical marketing research project
  • identify the key objectives associated with types of marketing research projects
  • Knowledge Check: Finding Your Customers through Market Research
  • Course Number:
    bs_apm01_a10_enus

    Expertise Level
    Everyone