Great branding isn't just for marketing. Employees are consumers too, and that same marketing power should also be directed toward the employer brand to help create great candidate experiences and attract the best and brightest talent. Recognizing that the US is in the midst of a talent shortage, HR is forced to become more creative and prescriptive in sourcing efforts. In this course, you'll learn how to create a sustainable talent pipeline. This course can be used in preparation for the HR Certification Institute® (HRCI®) PHR® certification exam.