Google Analytics helps you measure your website’s performance and audience engagement. In this course, you will learn how to activate Google Analytics, sign in, and create a tracking ID. Get familiar with the Google Analytics interface, its menu options, reports, and metrics. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties. Finally, you will explore view filters; set up goals and custom alerts; and manage Google Analytics users.